Two Years Old!

by Joe Plemon on July 6, 2011

Yes, Personal Finance by the Book is now two years old.  Like many bloggers, I entered into this adventure with little concept of what I was getting into.  I knew it would be a “lot of work”, but that phrase carries little meaning until it is experienced.   My biggest surprise, however,  has been all I have received from my blog.

Here are a few of those blessings

  • Blogging friends

Understand that I am not a chatty guy.  I seldom post a status on Facebook; I do little text messaging and I don’t write many letters or emails.   This being said, I am not an introvert…I love visiting people face to face.   I suppose you could call me an online introvert…a very strange attribute for a blogger, and one that makes my new found blogging friends all the more amazing.  I have encountered many talented and gracious people…fellow bloggers who give of themselves and ask little in return…who inspire me, encourage me and challenge me.    And, in spite of my social reluctance, I am proud to claim some of these as friends.  If my entire blogging experience was to end tomorrow,  these friends make it all worthwhile.

  • Readers

My blogging goal is to serve my readers by giving them tools which lead to both financial and spiritual well being.  Therefore, when I hear from a reader such as this one, “Absolutely true post! This is one way the Holy Spirit has showed me in the past to operate my finances and it’s such a blessing. Thank you for the encouragement!” , I feel a satisfaction that inspires me to not only continue my course, but to strive for improvement as I do.

  • Money

No, not much.  But starting a blog that brings extra funds into our household is always a good thing.

What’s New?

  • The long haul approach

About midway through this second year, I realized that blogging was becoming my master.  Being a guy who depends on structure as a method of self discipline, I had become overly anal about my posting schedule.  Result?  The entire process had transitioned from fun to work.  Was I suffering burn out?  Probably… I realized that I had to either make some major changes or quit blogging altogether.   Obviously I didn’t quit, but I cut back on my posting schedule, hired a staff writer, decided not to take the whole thing so seriously and see if I could start having fun again.  How is it going?  Pretty well.  I am once again having fun.  And, although my Alexa rating and Google PR have both suffered, my traffic is continuing to sloooowly inch upward.  Hopefully, I have found a long haul approach.

  • A Staff Writer

Tim Fratacelli,  who runs Faith and Finance, began writing a weekly staff post for me in January of this year.  I am sure that you, like me, enjoy Tim’s upbeat and practical approach to helping us better manage our money the way God wants us to.  Thank you Tim!

What is next?

I am undoubtedly a disappointment to those of you who are great goal setters, but right now I refraining from establishing any clearly defined goals (traffic, income, etc).   After experiencing a bout with burnout, my goal is simply to continue to provide a service as long as I believe that service is needed and as long as I am having fun providing it.  I will monitor that status in six months.  Hopefully, if all goes well, I will be celebrating my third birthday next year.

Thank you!

Fellow bloggers and faithful readers: I thank you for your support and encouragement over these past two years.  The fact that you take the time to read my ramblings never ceases to amaze and inspire me.  You are appreciated more than you will ever know.  Thank you!




{ 25 comments… read them below or add one }

j schwartz July 6, 2011 at 8:40 am

so what is wrong with goal setting? setting goals and having a positive attitude to accomplish your goals is very healthy.


joeplemon July 6, 2011 at 9:51 am

j schwartz — Sorry I didn’t make myself more clear. I am not against setting goals! In fact, I stated in this post that my goal is to “continue to provide a service as long as I believe that service is needed and as long as I am having fun providing it.” However, at this time, I am not setting specific numerical goals such as traffic and income. Why? Because I want to focus more on the process (providing a service) than the result (traffic and income). If I get too wrapped up in those specifics, I have a tendency to lose my primary focus. I certainly do not fault anyone who does set those types of goals; in fact I applaud them. They are just not for me at this time.

I hope this makes sense.


John July 6, 2011 at 11:39 am

Happy Birthday! Keep up the good work (or maybe a better way to say it – keep making it fun!).


Squirrelers July 6, 2011 at 12:28 pm

Congrats! I think it’s clear that your blog has been of value to many, many people. I visit periodically, even though you might only see a comment from me once every month or two. I like your positive yet realistic approach toward discussing personal finance.

Anyway, two years is a really nice accomplishment. Glad you’ve enjoyed it.


Krantcents July 6, 2011 at 3:52 pm

Congratulations! Keep it up, we need to maintain the “senior” perspective. You know Dr Dean, you and me! LOL!!!


Tim @ Faith and Finance July 6, 2011 at 6:53 pm

Happy Birthday PFBTB!

Glad to be a part of the site 🙂 Thanks for letting me share my 2 cents every now and then!


joeplemon July 7, 2011 at 7:13 am

@John — Will do!

@Squirrelers — Thanks. I love the positive, yet realistic aspects of your site as well.

@Krantcents — Hahaha. Right…we seniors need to stick together. I hadn’t put Dr Dean in that category, but we are a rare breed in the world of blogging, so maybe the requirements don’t need to be all that stringent. Thanks for the good word!

@Tim — Thanks! You are a great writer and I am always glad to publish your “2 cents worth”.


Max July 7, 2011 at 9:37 am

Thank you for your time, dedication and faith during these last two years. I hope this next year finds you well!


Darren July 7, 2011 at 10:32 am

Congrats on making it two years Joe!

Nice insight on cutting back, not taking yourself too seriously, and avoiding burnout. Good reminder to try to have fun with this!


joeplemon July 7, 2011 at 11:11 am

Darren — Thanks! When I said that my blog was becoming my master, I was saying that I had allowed it to control me: my thoughts, my energy and my time. A blog (like money) is a good servant but a bad master. Something had to change! I am committed to enjoying this process; if this becomes drudgery again, I will need to once again re-evaluate what I am doing. Life is too short to do otherwise.


Miss T @ Prairie Eco-Thrifter July 7, 2011 at 11:19 am

Congrats. Happy bday! Keep up the great work and setting such a great example.


joeplemon July 7, 2011 at 2:03 pm

@ Max and Miss T — Thanks for the encouragement. Your kind words made my day!


Sam July 7, 2011 at 3:38 pm

Congrats on two years Joe! Stop by the Yakezie forums sometime or share a Member Article on Yakezie.con if you have time. We miss you!




Peter July 7, 2011 at 11:17 pm

Congrats on the big milestone Joe! Most bloggers never make it past the 6 month mark, much less 2 years. Your site is always one of my favorite reads and you’ve always got something common sense to say. Keep up the good work and here’s to 2 more wonderful years!


joeplemon July 8, 2011 at 8:12 am

Peter — Thanks for the good word. Your encouragement along the way has always been a big shot in the arm.


joeplemon July 8, 2011 at 8:17 am

Sam — Hey. Thanks for touching base. It is nice (and somewhat bittersweet) to be missed. For an “internet introvert”, Yakezie has been a wonderful experience for me. I am making plans now to submit a member article.


joeplemon July 8, 2011 at 1:16 pm

Jenna — Thanks!


Evan July 8, 2011 at 1:23 pm

Congrats on hitting 2 years…that is a lifetime in the blogging world!


joeplemon July 8, 2011 at 2:43 pm

Thanks Evan. Just two years ago I was a newbie. But, in blogging time, that was a lifetime ago. I am starting to feel old. 🙂


Dana July 11, 2011 at 2:02 am

Congrats! Two years surely mean that this blog has been established as personal finance blog.


joeplemon July 11, 2011 at 10:40 am

Dana — thanks!


Rizzi@Re Mentor July 11, 2011 at 9:20 pm

Congratulations and Happy two years anniversary to your Personal Finance By The Book blog! Hooray! More blessings to come and more success to your wonderful blogs! Keep posting! 🙂


Money Reasons July 13, 2011 at 3:24 pm

Happy B-Day!

I did realize that your blog was so young! I assumed that you have been blogging for years now…

Just shows you that your style and look is very polished!



joeplemon July 13, 2011 at 3:39 pm

@Rizzi — Thanks!

@Money Reasons — I guess two years old can be young (by your standards) or “a lifetime in the world of blogging” (see comment by Evan). Maybe both of you are right, but I like the idea of being young better. Thanks for the good word!


Kay Lynn @ Bucksome Boomer July 16, 2011 at 8:38 pm

I forgot we started at about the same time. I agree with Sam; we miss you at the Yakezie forums. Please don’t stop chatting with us. Your perspective is so valuable.

Congratulations on two years!


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